How Online Reviews Affect Consumer Behavior & Online Marketing These days, online reviews are an essential component of any digital marketing strategy. Many consumers now depend on reviews to help them decide where to spend their buying power and often reference popular internet platforms such as Google My Business, Yelp, social media, and other third-party …
Why It’s Important to Respond to Positive Online Reviews While many business owners know the value of responding to negative online reviews, few consider how replying to positive online reviews can have just as much of an impact on their business. Recent studies report that up to 78% of consumers believe that receiving a response …
Case Study: How Email Marketing Can Increase Leads for Your Business Direct communication with past, current, and potential clients is a valuable tool for small businesses across all industries, but many business owners don’t have the time to reach out to each client individually. Email marketing is a great way to reach a large group …
Customers Are Using Voice Search to Find Local Businesses A 2018 BrightLocal survey* showed some very eye-opening results: 50% of people used voice search to find a local business over the past year. 74% of voice search users looked for a local business weekly. 46% of voice search users looked for a local business daily. …
If you have the Google My Business app installed on your Android phone, tablet, iPhone, or iPad, you can easily and promptly answer questions, provide quotes, and accept booking requests. By allowing customers a convenient way to contact you, you can build trust and capture new business opportunities. This messaging feature comes with several guidelines, …
Word-of-mouth referrals are critical to a company’s reputation and a reliable, cost-effective way to expand your business. With more and more users sharing their experiences on social media, it is becoming increasingly important for small businesses to leverage new platforms and online reviews to engage with customers and promote their services. A leading social media …
If your business has been impacted by COVID-19, it’s important to keep your online presence up to date with the latest operating hours, safety measures, and changes to your offerings. Maintaining an accurate business profile and consistent communication is key to retaining your current customers and attracting new ones. In our previous post, we explored …
The holidays are a great opportunity for presenting your business online. In fact, according to a recent blog post from Google, the rise in internet traffic during the holiday season increases the probability of users finding your business. By preparing your online presence in advance, you can ensure that both current and potential clients have …
The reviews and posts on your Google My Business (GMB) listing say a lot about your business, and now may even be able to answer customer questions. Google’s latest update added an “Ask a question” box to GMB listings that allows customers to type a custom question. What is the “Ask a question” feature? As …
If you haven’t noticed already, Google My Business has made some changes to the way your business is displayed online. Recent updates make it easier to control your listing, share posts and updates, and upload photos on the go. The Google My Business Marketing Kit takes customization a step further, and helps you create personalized …